Membership Site Case Study – The Power of Goals
It’s no secret that i f you want to be successful in this business you need to take action. If you want to make a full time income quickly it’s probably going to require massive action. But where do you begin?
Last week when one of my product launches didn’t go as well as planned I decided to take some time out to reassess what it is I’m doing and really focus my activities on things that will work. I sat down in a coffee shop and wrote down a list of things I needed to do to make sure my next membership site a huge success.
There’s much more that needs to be done but here’s a few notes I wrote to myself…
* Create content for membership site for the following month
* Draft affiliate page for the launch. Think up some bonuses (Cash!). Create affiliate email list.
* Update members site – cleaner look. Add a page where members can request content, etc.
* Write a quick start pdf guide for members
* Write the sales copy – Get a pro to do it?
* Setup the offer with JVZoo
Next I had a think about the basic ingredients that every product launch needs…
1) Create awesome content that people are going to love.
2) Create a great sales page that will convert like crazy.
3) Inspire affiliates to promote the product to their lists.
If you’re in this for the long haul, and I suspect you are, then you need to create great content. Not only does this keep your buyers happy but will ensure they’ll keep returning to you every time you produce something new.
The sales page needs to convert. Not only is this necessary for you to maximize your returns but having a high converting sales page will make your offer that much more appealing to affiliates who will probably be responsible for most of your sales.
It can be difficult to get started if you only know a few people, or no-one at all. Have a few extra bonuses or even a competition with prizes can tip some affiliates into promoting your product over someone else’s.
Once you have an idea of what you are doing, set your goals and commit to them. Don’t be half-hearted or expect failure before you even begin. You can do what other successful marketers have been doing for years. It IS within your grasp if you set your mind on it and work to achieve it.
As Goethe says “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents, meetings and material assistance which no man could have dreamed would come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now.”
My latest WSO has been a long time in the making. In fact I first started the Weight Loss Diet Guide over a year ago. I kept reading and reading and updating and updating until I was finally happy with the guide. But it’s not just a guide it includes a custom designed website and squeeze page, keywords and a gazillion top quality unique articles… OK, well not a gazillion but quite a few…
